Tucker Wieland
About
I work on go to market for AI products: positioning, launch strategy, and the measurement that keeps both honest. Most recently the Muse launch at Meta, which passed 10 million users in the six weeks after launch, and the Dreamer public beta before it.
Earlier chapters: growth and marketing operations at Justworks, Shopify, and General Assembly.
Projects
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- GTM operations and strategy for Meta's personal AI agent, from early access through public launch
- Positioning and use case development for launch audiences
- Reached No. 1 on the U.S. App Store within 10 days of launch
- Passed 10 million users in six weeks, one of the fastest growing app launches ever
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- The Dreamer team joined Meta's Superintelligence Lab in March 2026
- Meta licensed Dreamer's agentic AI technology as part of the move
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- MCP server wrapping the Open Library API, a book agent in the style of Goodreads
- Search, discover, and get details on books, authors, and subjects
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- Volunteer project to make water quality data accessible
- Built web app mapping data via GeoJSON for geographic context
- Helped volunteers understand harbor health trends
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- Built a lightweight project tracker on Slack with a GCP backend
- Workflows aware of the org chart with automated reminders
- Sustained 80%+ project update rate within 14 days, adopted across the company
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- Drove an awareness campaign across TV, digital, and out of home
- Achieved a lift in the double digits in brand awareness and ICP targeting
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- Designed and built full marketing operations system from acquisition to nurture
- Scaled email, events, and community programs to record application volume
Experience
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- GTM operations and strategy for Muse, Meta's personal AI agent, from early access through public launch in September 2026
- Leading competitive positioning and GTM use case development for launch
- San Francisco, CA. Mar 2026 to Present
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- Led growth and marketing operations for the Dreamer AI agent platform through its public beta launch in February 2026
- Team joined Meta's Superintelligence Lab in March 2026. Nov 2025 to Mar 2026
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- Owned $40M marketing budget, achieving 26% YoY growth
- Aligned full marketing team on roadmap, driving MQL and revenue growth
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- Directed global developer campaigns across growth and brand
- Grew Dev Degree applications to record application volume while cutting costs
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- Managed $5M product portfolio, driving 16% YoY revenue growth
- Launched four new courses, adding $700K in revenue in the first year
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- Cofounded and scaled a digital marketing agency
- Managed $35M in client spend across B2B and B2C campaigns