Tucker Wieland

Projects

    • GTM operations and strategy for Meta's personal AI agent, from early access through public launch
    • Positioning and use case development for launch audiences
    • Reached No. 1 on the U.S. App Store within 10 days of launch
    Read the announcement → Read the New York Times coverage → Read about the No. 1 App Store launch in TechCrunch →
    • The Dreamer team joined Meta's Superintelligence Lab in March 2026
    • Meta licensed Dreamer's agentic AI technology as part of the move
    Read the coverage →
    • Public beta of the Dreamer AI agent platform in February 2026
    • Built so anyone can create agentic AI apps
    Read the coverage →
    • MCP server wrapping the Open Library API, a book agent in the style of Goodreads
    • Search, discover, and get details on books, authors, and subjects
    • Built on Cloudflare Workers with smart caching and Google Books fallback
    View on GitHub →
    • Volunteer project to make water quality data accessible
    • Built web app mapping data via GeoJSON for geographic context
    • Helped volunteers understand harbor health trends
    View the app →
    • Drove an awareness campaign across TV, digital, and out of home
    • Managed budget, timelines, and execution across functions
    • Achieved a lift in the double digits in brand awareness and ICP targeting
    Read in Ad Age →
    • Rebuilt measurement systems across revenue enablement, BI, and marketing ops
    • Created transparent reporting tying marketing spend to revenue impact
    • New visibility and reporting led to doubling of marketing investment
    • Built a lightweight project tracker on Slack with a GCP backend
    • Workflows aware of the org chart with automated reminders
    • Sustained 80%+ project update rate within 14 days, adopted across the company
    • Designed and built full marketing operations system from acquisition to nurture
    • Scaled email, events, and community programs to record application volume
    • Thousands of applicants, strong PR, and developer community engagement
    Visit Dev Degree →
    • Founding member of GA's first growth team to validate course demand
    • Shared the roadmap openly to gather community input before building
    • Courses launched to an audience already waiting, increased successful launch rate

Experience

    • GTM operations and strategy for Muse, Meta's personal AI agent, from early access through public launch in September 2026
    • Leading competitive positioning and GTM use case development for launch
    • San Francisco, CA. Mar 2026 to Present
    meta.com →
    • Led growth and marketing operations for the Dreamer AI agent platform through its public beta launch in February 2026
    • Built agent marketing workflows and an early user community
    • Team joined Meta's Superintelligence Lab in March 2026. Nov 2025 to Mar 2026
    dreamer.com →
    • Owned $40M marketing budget, achieving 26% YoY growth
    • Aligned full marketing team on roadmap, driving MQL and revenue growth
    justworks.com →
    • Directed global developer campaigns across growth and brand
    • Grew Dev Degree applications to record application volume while cutting costs
    shopify.com →
    • Managed $5M product portfolio, driving 16% YoY revenue growth
    • Launched four new courses, adding $700K in revenue in the first year
    generalassemb.ly →
    • Cofounded and scaled a digital marketing agency
    • Managed $35M in client spend across B2B and B2C campaigns

Get in Touch