Muse Launch
Meta
- GTM operations and strategy for Meta’s personal AI agent, from early access through public launch
- Positioning and use case development for launch audiences
- Reached No. 1 on the U.S. App Store within 10 days of launch
Tucker Wieland
About
Product marketing at Meta, working on Muse, the personal AI agent. Previously with the Dreamer team through its public beta and the move to Meta’s Superintelligence Lab.
Before that, growth and GTM roles at Justworks, Shopify, and General Assembly. I like building things that earn their place: clear positioning, honest measurement, small teams that ship.
Projects
Dreamer Joins Meta
Meta Superintelligence Lab
- The Dreamer team joined Meta’s Superintelligence Lab in March 2026
- Meta licensed Dreamer’s agentic AI technology as part of the move
Books MCP Server
Dreamer
- MCP server wrapping the Open Library API, a book agent in the style of Goodreads
- Search, discover, and get details on books, authors, and subjects
Brand Awareness Campaign
Justworks
- Drove an awareness campaign across TV, digital, and out of home
- Achieved a lift in the double digits in brand awareness and ICP targeting
Experience
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- GTM operations and strategy for Muse, Meta’s personal AI agent, from early access through public launch
- Leading competitive positioning and GTM use case development for launch
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- Led growth and marketing operations through the public beta launch in February 2026
- Team joined Meta’s Superintelligence Lab in March 2026
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- Owned $40M marketing budget, achieving 26% YoY growth
- Aligned the full marketing team on roadmap, driving MQL and revenue growth
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- Directed global developer campaigns across growth and brand
- Grew Dev Degree applications to record volume while cutting costs